Want to sponsor the station and have your company mentioned on SCAD Atlanta Radio? Underwriting is how it’s done. Non-commercial broadcasters (like SCAD Atlanta Radio, local NPR and PBS stations) can’t run advertising, but can play and announce sponsorships as underwriting.
How much does underwriting cost?
For 25 announcements in one week, the cost is $50. For 100 spots in one month, the cost is $100.
Who will hear the announcements? Station listeners! We have listeners tuning in from all over the world, plus our station is playing in the main student lounge/cafeteria area at SCAD Atlanta.
How else can I reach SCAD Atlanta students, faculty and staff?
The quarterly student magazine and the daily online student newspaper both have advertising as well. Check out their rates here. If you want to purchase a package of multi-month or multi-issue coverage with advertising and underwriting, there are discounts and perks available!
Great! How do I become an underwriter?
Email Jessica Clary at firstname.lastname@example.org.
What can an underwriting announcement include?
An underwriting announcement can include your company’s name and some basic information like:
- Operating days and hours (Open Monday through Friday, 10 a.m. to 6 p.m.)
- Phone number
- Email address
- Website address
- Business location or service area
- Product origin (“Savannah Red Rice,” “Brunswick Stew”)
- Product content (“silk blouses,” “leather shoes”)
- A listing of up to three products and/or services
- Intended product uses (“outdoor furniture,” “men’s suits”)
- Form of delivery or method of preparation (“made from paper,” “cooked with herbs”)
What can’t an underwriting announcement include?
Anything that can be considered a call to action or promotional language. For example, instead of saying “visit their website,” we’d say “online at,” so it’s implied it’s the listener’s choice, and not something we’re telling them to do. What else is unacceptable?
- Qualitative language (“handcrafted,” “great”)
- Comparative language (“the best in town,” “biggest selection,” “only a mile away”)
- Call to action (“call us,” “come by,” “visit”)
- Location using another business as a reference point (“by the Big Chicken,” “next to the Georgia Aquarium”)
- Number of years in business or operation
- First-person statements (“My favorite thing on the menu is …”)
- Second-person statements (“you can visit”)
So, what would an announcement be like?
“Support for SCAD Atlanta Radio is provided by Old Glory Robot Insurance, providing insurance for the elderly against robot attacks in the metro Atlanta area. Online at www.fakerobotinsurancewebsite.com or call at 123-456-7890.”
“SCAD Atlanta Radio is brought to you by The Steve Brule Museum, located at 321 Faraway Street in Marietta, and open Tuesdays from 1-2 p.m. Featuring Maine lobsters and chocolate cakes.”